Nudeytea

by Theresa Christine Johnson on 07/15/2015 | 2 Minute Read

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Forget fitness drinks and diet fads. Drinking tea has proven health benefits: it can lower the risk of heart disease, cancer, and diabetes. Nudeytea is tea that pairs with an active and health-conscious lifestyle to keep you at your highest state of well-being.

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“Nudeytea is a Leeds based tea brand that create a variety of teas that are created to accompany healthy eating and fitness plans. The design solution uses a bright palette to differentiate between the different tea varieties. Lettering details inspired by the natural ingredients - looping ascenders and terminals create a healthy leafy feel.”

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Nice Cream Cone’s design for Nudeytea is inspired by the natural ingredients of the tea leaves with a stylish twist. The whimsical typeface shapes the first two letters of the brand name into a heart, further promoting the purity of the tea and the health perks it provides. Each pouch is resealable, with a small looping doodle to indicate where to open it. Using bright hues for the packaging gives it a slightly cleaner, more scientific look, helping the brand compete against other health-oriented brands.

Editorial photograph

Designed by Nice Cream Cone

Country: United Kingdom

City: Leeds

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