With the craft beer market expanding each day, every small detail matters in making a brand stand out. Análogo’s branding and design for Zorra, a new Mexican beer, possesses the qualities they were aiming for — contemporary, friendly, and strong.
“Two strong beer styles have been selected to make the brand’s first statement. A black strong Imperial Peanut Stout made with a combination of six malts and brewed with roasted peanut and a Red India Pale Ale which uses a selected variety of hops to bring floral and herbal scents.”
The sleek amber bottles have a unique and modern look to them, and the decision not to put a label at the neck keeps the appearance clean and simple. The name Zorra appears in thick, bold lettering, and the front label includes only the necessary information. A leaping fox is associated with the brand, both playful and wild, also embracing the characteristics Análogo wanted the brand to have.
