Sad Toy Limited Edition

by Elizabeth Freeman on 07/18/2014 | 2 Minute Read

Halbye Kaag JWT created the unique packaging for the Toy Mission, a digital orphanage with a message.

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“The Toy Mission is a digital orphanage for the world’s unused toys. A non-profit utility where people can meet their perfect playmate. The limited edition Sad Toy was distributed in a unique and hand crafted packaging which was designed to capture and enhance the experience of discovering a long forgotten toy in the basement. This helped create sympathy for The Toy Mission and underlined the total experience of receiving the limited edition Sad Toy”
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“To create awareness around The Toy Mission, we released a limited edition red version of the Missions icon.”
— Sad Toy
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Designed by Halbye Kaag JWT

Country: Denmark

Head of design: Robert Daniel Nagy

Senior designer: Jens Henrichsen

Designer: Phong Phan 

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