Corkcicle came to Push with the desire to introduce the world to a revolutionary product that would chill wine from the inside, rather than relying on the ice-bucket method that often leaves wine too cold. Though the product idea was already in place, Corkcicle was in need of branding and a website to kick off sales. With a target demographic including wine novices and experts alike, Push was tasked with creating the Corkcicle brand and an accompanying website that would showcase the product and all it had offer.