Marx Design was asked to create a brand/mascot that would work across multiple products in the snack food category.

“Our first job was to create the Popchips sub-brand, which consisted of four variants: Sea Salt, Salt & Pepper, Salt & Vinegar and Sweet Chilli & Sour Cream. At this stage of the design Ping’s wanted to avoid the clichés of traditional chip packaging in order to achieve cut-through so we were fine by that!