Uneka wanted to design a package for the Lytro camera that displays it on the pedestal that it deserved. The out-of-box experience presents the camera as the hero and provides a nice reveal and easy access to the product. The ID of the packaging follows the clean look and feel of the camera. Premium design and premium materials for a premium product.
The Dieline Package Design Awards 2013: Technology, Games, Toys, & Media, Merit – Lytro
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