OOH OOH AH AH! is all about fun. Emilie Wildiers came to us with the idea of building a new brand around her unique, banana-based jam recipes. She runs a well-known company in Belgium that has been creating various jams and jellies since the 80?s. But, this is not just another condiment to add to the pantry. It’s deliciously different. A shareable delicacy for every member of the family, from choosy moms and dads, to the kids.

“The name we came up with is unmistakable in any language. Say it out loud, and you can’t help but smile. We developed a central hero for the brand (“Nom-Nom” the monkey), who gets increasingly excited as he tries each delectable flavor.”

Designed by Peck & Co.

Location: Nashville, TN, United States

Placement: 1st

Category: Confectionary, Snacks, & Desserts

Special Thanks to inwork and MWV