The Dieline Package Design Awards 2013: Beer & Malt Beverages, Merit - Stoutnik

by First name Last name on 06/23/2013 | 1 Minute Read

Editorial photograph

Competition for visibility on a West Coast craft beer shelf is fierce. Stoutnik's frosted matte black bottle is immediately visible from a distance and printing techniques not usually seen on craft beer labels increase the differentiation even more. The constantly changing colours of the satellite-esque foil stamp draw the eye as the customer walks past. The stylish, sparse, contemporary design compels him to pick up the bottle. The story told in blind-embossed Morse Code seals the deal, propelling him from a state of curiosity towards a confirmed launch plan.



Designed by Hired Guns Creative



Special Thanks to inwork and MWV

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