The main idea was to create a rural atmosphere,where the fantastic realism and the aura of the “literatura de cordel” craftsmanship met with the detailed atmosphere of Conto’s shirts.

“Literatura de cordel” (string literature) are pamphlets or booklets that hang from a piece of string (cordel) in the places where they are sold. These are long, narrative poems with woodcut illustrations on the cover, often done by the poet himself.