Featured image for Penhaligon's Juniper Sling

Penhaligon's Juniper Sling

by Gina Angie on 10/06/2011 | 2 Minute Read

Editorial photograph

"It’s about gin cocktails in the 1920’s, bright young things and art deco nuances." Penhaligon's new fragrence called Juniper Sling "put the roar in the twenties". The package design comes compete with a marketing campaign that also takes a 1920's approach.  

 

 

 

"The best scents tell a story, capturing a memory or a moment in time." explained Sarah Rotheram, CEO, Penhaligon’s.

“The use of real metal features on the bottle & box was key. This aspect of the design was inspired by classic decanter labels and helped provide authenticity while building on the gin story at the heart of the fragrance” said Liz Stannard, Designer, jkr. “Of course, producing these labels was technically challenging, but the result is superb” added Judith Allan, Production Director, jkr.

 

Designed by JKR

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