PepsiCo reveals that Bloom is behind the colourful new world of Planet Lunch:

“Planet Lunch is a brand of lunchbox products offering mums an easy way to fill the daily lunchbox with healthy food their kids will love. The range of fruit bars, fruit squeezers and bread bites are all 100% natural and combine child-friendly flavours and textures with health benefits like fibre and 5-a-day.”