Norwegian creative agency Neolab by Knowit implemented a fresh, Scandinavian re-design for Norwegian coffee retailer Friele.

In response to changing consumer habits, Friele wanted to re-design its Barista coffee line to target new groups of coffee drinkers with an increased interest in coffee knowledge and brewing know-how for its retail and large scale production outlets.

“The shelf impact [of the old Barista line] was weak. It had both espresso and blends mixed in between the singles, becoming a blurry mix of eight different blends, grinds and roasts. By moving them out we made a stronger concept and more logical product line by presenting single origin products only.” – Neolab by Knowit