“The package Uneka developed for the Barnes & Noble NOOK HD+ does more than simply protect and transport – it showcases. This groundbreaking design literally elevates the NOOK HD+ as the consumer opens the box to create a real-world HD experience and an immediate “wow” feeling even before they use the product. This is done via an elegantly simple split-hinged, rigid box and molded pulp that also provides outstanding, yet unobtrusive protection for the tablet. The all-paper solution is both environmentally friendly and cost-effective, while complementing the high-end nature of the device. The sensible, simple, sleek, and unexpected presentation helps set this product apart in a crowded marketplace.