Simon Newbegin is Structural Design Director at global brand design and experience agency, Marks. With a background in product design, Simon has spent the last 10 years in branding, where he has worked extensively in strategically-led design and innovation projects for the likes of Danone, P&G, Bacardi and Mccormick. Having introduced various new structural packaging designs to market, Simon has built up extensive expertise on materials, manufacturing processes and sustainability. He is passionate about designing responsibly and has developed several perceptive tools to analyse (with the aim of reducing) the environmental impact of packaging.