Siena Dexter is founder and Creative Director at Idea Dolls London – a creative agency for independent challenger brands, in food & drink, fem-care and CBD (so far). Siena founded Idea Dolls in 2017 with a mission to create a space for ‘free-range’ big idea thinking, scrapping regular working hours, because great ideas are rarely found behind a desk. She’s worked with established brands like Moonpig and Deliveroo, as well as passionate startups who dare mighty things.