Rowena Curlewis is CEO of Denomination, an award-winning drinks design consultancy with offices in Sydney, London and San Francisco. Founded in 2002 with Creative Director Margaret Nolan, the company’s clients range from major wineries, including Treasury Wine Estates, Taylors Wakefield and Symington Family Estates, to boutique spirits brands such as premium gin Bloody Merry, and big-brand ciders like Strongbow Blossom Rosé Sparkling Apple Cider.