Kim Van Elkan is Managing Director and co-owner of OurCreative., an independent brand and packaging design agency. With over three decades of experience across FMCG and retail, on both the client and agency side, Kim has built brands for businesses ranging from global retailers to ambitious challengers. Having led creative partnerships with brands including Asda, Unilever, and Wolfe Bros, she believes the strongest work comes from honest collaboration, shared ambition, and a relentless focus on creating brands that deliver lasting impact.