Julia Hunter Rancone is a Managing Partner and VP of Creative Strategy for Ultra Creative. She has been in the strategic design services industry for over twelve years, positioning brands of all sizes and ages to outcompete in their category, garner consumer love, and achieve business objectives. She has led brand strategy projects for clients such as Nature’s Way, Matador, Foster Farms, and Amazon. With a Masters in Strategic Communication, Julia is particularly attuned to how brands exist in the lives of the consumer, always bringing the voice of the consumer and their needs to the forefront of project decisions. She’s a lifelong learner who is curious about what makes people tick and the role of trends and culture on consumer behavior.