Jo Barnard is the Founder and CEO of industrial design agency Morrama - the creators behind the world's first zero-plastic refillable deodorant Wild and inclusive unisex Allbody Razor. Jo is an experienced designer, who founded industrial design and innovation agency studio Morrama just one year after graduating from University. A champion of female empowerment within design and of the role of sustainability to create a better design industry, Jo has established an incredible understanding of all things design, from the idea curation phase right through to manufacturing and distribution as she continues to push the boundaries of innovation with Morrama on a day-to-day basis. As one of the few female design founders within the design, innovation and STEM industries and part of the LGBTQ community, Jo can provide useful insights on how to make a successful career in the creative industry.