Ed, Chief Strategy Officer at Bloom, has over 20 years advising clients on strategy, positioning, architecture, innovation, and design. His key focus is on using strategy and cultural know-how to grow client and agency businesses, something he has done working with the likes of Heineken, KP, Diageo, Britvic, Pladis, and Virgin, amongst many others. He has worked with well-loved brands, including brand staples, to fight complexity with design thinking and ideas, helping brands and consumers make better choices.