Alexa DePasquale is a hybrid left-brain-right-brain thinker with a bias for action and a passion for transforming brands built on cultural and consumer centricity. A newcomer to CBX as our Senior Strategy Director, she leads our team with a “live in the comments section” mentality and operational precision. She will bring new strategic thinking across the agency and spearhead conversations with clients to create 360-degree brands that drive business results. Alexa is known for her infectious energy and ability to navigate cross-functional opportunities, honed through a unique career spanning creative agencies, venture capital, and high-growth DTC brands. Prior to CBX, Alexa was Director of Strategy at Bullish, an early-stage venture fund and brand strategy firm, where she led transformation initiatives for brands like JPMorgan, Walmart, Anheuser Busch, and HumanCo, as well as upstart portfolio investments. At Daily Harvest, she led the Innovation and Product Marketing team helping to launch their first-ever plant-based ice cream and milk collections along with many SKUs across the portfolio. Earlier in her career, Alexa served as SVP of Innovation at Grey, where she helped incubate new products and services with brand clients like GlaxoSmithKline, Canon, Jägermeister, and Nestlé, blending creativity and business strategy to meet complex challenges. Named a Business Insider “Rising Star of Madison Avenue,” Alexa is also a dedicated mentor for NYC startup accelerators, committed to supporting the next generation of brand builders. Outside the office, she’s a lifelong athlete with a love for movement, meal prepping, and wandering grocery store aisles with her husband in search of the next snack worth obsessing over.