Naturally fermented to 4% ABV and organic, Arlo Kombucha is a boozy brand without the guilt. Very Polite Agency is the creative agency behind the brand, and, fascinatingly, the two came together through a branding contest that the agency held.

Inspired by your stereotypical, farmers market-loving, hippy-dippy kombucha lover, Very Polite Agency’s design for Arlo is funky, sharp, and nonconformist. The logo itself will transport you to a world where authenticity overrules all. Plus, see those two little eyes at the top of the can? They see you, but what they want to see is you sipping an Arlo while your feet are propped up, and your hair is a bit tousled, hippy style, of course.