Branding agency Svoe Mnenie assisted Art of Socks, a Russian sock shop, with packaging for its new line of futuristic foot apparel. Containing a special antibacterial silver yarn that resists odor, Argentum claims to prevent foot odor, even in times of high sports activity, heat or long wear.

Wanting to appeal to Art of Socks’ unconventional customer base, Svoe Mnenie produced creative packaging details that encourage interaction with consumers.