When packaging can tell an inspiring story, I’m hooked. When the packaging happens to be on a beer can, I’m exceedingly thrilled. Absurda delivers packaging designed by Human that dreams are made of through funky colors, beautifully ridiculous illustrations, and a visual story.

Each beer features a character that’s created from societal stereotypes to teach the foolishness of everyday life. I’m intrigued and thinking I’ll need to try one of each to decipher which stereotype I fulfill.