You just wrapped up work on your latest packaging project. The colors pop, the renderings are rendered, the brand kit is stellar and the fonts are on point. There’s just one thing left to do.

Write up a description of your project.

Yes, we can hear the audible groan you’re letting out as you read this. And we feel you on this—you’re a designer, not a writer. You didn’t sign up to be the next Toni Morrison or William Faulkner. But, it’s essential for any student or working designer to communicate the intention behind their work.