By: Grant Wenzlau

The demands of a packaging designer continue to grow as the possibilities of packaging expand. Gone are the days of simple material and color selection—today we live in a world where packaging plays an integral part of brand expression and the customer experience. Physical packaging can extend into a digital realm, containers can tell stories, boxes can augment reality and unlock hidden content.

Packaging today is paving the way for new experiences. Thoughtful design and creative strategy align to produce completely new opportunities where the box, bottle or bag act as platforms for a more engaging customer journey. In this report, we examine packaging beyond the tactile and how today’s best designs create richer experiences for deeper connections with brands, products and people.