Dan Crawford is a 3rd year student studying communication design at RMIT University, Melbourne, Victoria. He sent in a nice concept he did for Wynyard Hotel. This hotel is a low cost hotel in Australia. The concept for Dan’s packaging design was to bring forth honesty through exaggerations. On each item is a phrase that pokes light hearted fun at the Wynyard Hotel but always reflects their great value. Through this, Dan tried to create a retention and acquisition strategy, that would bring back existing customers and highlight their great value to new ones.