It’s time to get in the holiday spirit, and Target is here to help! The amazing folks at the Target Creative Team have revamped their Wondershop line of holiday items, including lights, ornaments, tree toppers, and other festive decor. They’ve updated the packaging to look fresh, clean, and classy, and each product stands out on its own while still remaining part of a whole brand.

The Wondershop name appears in a thick serif font, giving off a workshop vibe. This is juxtaposed with the delicate, intricate designs that surround “Wondershop,” feeling somewhat like the unique designs you might see in small snowflakes or in frost on windows. By using red, white, and gold, the packaging embraces the celebratory feeling of this time of year—and the gold feels especially luxurious. This uncomplicated and uncluttered approach to the packaging puts the direct focus of the consumer on how to incorporate this particular item into their decorating scheme.