Pearlfisher has partnered with Driscoll’s to revamp this iconic brand. The design is subtle, fresh and authentic to the heritage of the brand.

Pearlfisher partners with iconic berry brand, Driscoll’s, to develop new global brand
identity.

The world of produce presents a unique branding challenge: filled with largely regional or
unbranded entities, only a few noteworthy or known brands successfully rise above the
commodity-driven industry. One of these brands, Driscoll’s, has enjoyed continued growth by
cultivating a robust, international network of independent growers, while remaining a family
owned company with more than 100 years in farming heritage.

Driscoll’s has historically focused on the functional qualities of their produce, specifically fresh
and delicious berries. Going forward, the opportunity was ripe for Driscoll’s to elevate their brand by forging deeper emotional connections and building stronger bonds with their consumers. Karen Schnelwar, Pearlfisher Head of Strategy, commented,