Let’s kick-off the weekend with a brand-new collection of Concepts We Wish Were Real. Our weekly picks of the best student and concept work.

Student

Madame Quoi is a gourmet bakery inspired by the dramatic French story of Henriette Calliaux. Calliaux was a Parisian socialite and wife of the Prime Minister of France at the time that she walked into a newspaper office and killed the editor for fear of him releasing a scandalous letter. Cynthia Fernández and Sofia Villarreal developed the branding and packaging for Madame Quoi, reflecting chaos and an explosion of emotions.