Where mad science meets coffee. Among the plethora of coffee choices out there, Halfwit Coffee Roasters is a standout choice that incorporates just the right amount of humor into its quality coffee beans. Firebelly Design developed the branding and packaging to embrace a love of science and caffeine.

“Halfwit Coffee Roasters are serious about coffee, yes, but pretentious? No way. If anything they’re a little off the wall. Starting with sustainably grown beans, they throw in a little science and a lot of tender, loving care to produce coffee that is out of this world tasty and unquestionably one of a kind.”

“Inspired by the company’s self-aware, irreverent sense of humor and appreciation for sci-fi, we crafted a logo that reflects their mad scientist vibe. We also designed a full system of icons representing their wild bouquet of flavor notes so customers can see the creativity that goes into each blend.”