Studio CoHe’s packaging for 1954 Local Spirit leans into a square bottle that feels intentionally sculpted. The typography mixes a sweeping script with blocky numerals, echoing mid-century posters and old postage marks, especially with the serrated label edges.

The outer box opens like a triptych, revealing illustration work, something rarely seen in today’s spirits market. While most brands chase minimalism, 1954 turns the bottle into a small-scale artifact, rooted in storytelling rather than trend.