Lu’s packaging, refreshed by DRAGON ROUGE, is carefree and upbeat. The bold red “LU” block letters dominate each box like a giant stamp, creating instant shelf recognition.

Cheery mascots and oversized, detailed product shots balance that graphic punch with warmth and approachability. Pops of white and bright fruit visuals add freshness, while subtle touches, like the “1846” date, quietly nod to its roots. It’s a packaging system that’s confident, cheerful, and unmistakably French.