Left Field Wines

Published

July 2, 2015

Filed under

What a whimsical and inventive brand story Aaron Pollock Design has created for the New Zealand wine Left Field. Left Field is an existing brand, a part of the Te Awa Collection, that didn’t have a clear voice or any defining personality to stand out in the market.
It was time for a brand refresh. A perfect project for Aaron Pollock Design, known for their amazing brand identity work for lifestyle products.

“The objective was to create a brand that doesn’t take itself too seriously. A brand that celebrates New Zealand’s freestyle approach to exploration, creativity and imagination inherent in the winemakers ethos.”

The task was to create a brand that would embody the left field spirit: challenging, freestyle and contemporary. It was also important for the brand to acknowledge its relationship with the Te Awa Collection and incorporate its iconic windmill into the new art direction. And, with this, Aaron Pollock Design moved forward with creating a brand that has a strong personality and sense of place within the market.

Jenifer Tracy

Jenifer Tracy is the owner and Creative Director of JENCO CREATIVE, a boutique graphic design studio founded in 2007 in sunny Los Angeles. Jenifer’s work has been recognized as smart, effective and inspired and has won multiple awards. Having worked with a diverse range of clients from theGot MILK campaign to Mary J. Blige, Jenifer has a relentless desire to create quality work that expresses her client’s personality and vision. On a personal note, Jenifer splits her time between Los Angeles and London, is a French Bulldog enthusiast and a “cute shit” collector. As a designer with a deep love for pretty packaging, Jenifer is thrilled to be blogging for The Dieline, a site she’s been a fan of for years. Jenifer spends her spare time dog walking her frenchie Pippin, getting her nails done and napping. She’s also known for being a big loud talker and laughing a lot.