Design Today: Southern Comfort Branding & Packaging Redesigned by Helms Workshop
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Southern Comfort has partnered with Austin-based brand studio Helms Workshop to rebrand their iconic spirit, and the rebrand also coincides with the launch of the new Southern Comfort Caramel Comfort product. Helms Workshop is an award-winning, brand design studio, and the selection of this agency shows a trend of large companies and brands selecting to work with small, independent advertising and branding firms to create beautifully-designed work for their products.
Helms Workshop, and owner-designer Christian Helms, is quickly becoming a go-to shop for alcohol product packaging and design. We asked Christian 10 questions about the Southern Comfort branding & packaging redesign, as well as his thoughts on Design Today.
“People Are Recognizing The Power Of Design And How It Can Dramatically Impact Their Businesses, And It’s Opening The Doors For Interesting And Provocative Work In All Sorts Of Fields. It’s A Great Time For Design.”
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