Lee Kum Kee’s New Range of Chilli Sauces Goes Simple and Bold for Gen Z and Millennials
By
Published
Filed under

By
Published
Filed under

Deuce Studio collaborated with Lee Kum Kee to create a bold brand identity for their new range of chilli sauces tailored for a younger audience.

The designs feature playful typography, bright colors, and authentic Asian-inspired elements designed to resonate with Gen Z and Millennials, highlighting flavors like sesame, lime leaf, and yuzu.
Get unlimited access to latest industry news, 27,000+ articles and case studies.
Have an account? Sign in