“BIO A+O.E. is a brand for the Professional Organic Haircare Treatment by the Italian ErbeCultura. The packaging design is about an abstract, technical evolution of the Dandelion flower, a simple symbol of natural and timeless beauty. BIO A+O.E.’s mission is to find the winning plant alternative to chemicals and provide performance superior to other organic as well as traditional and ‘natural’ products. All the products are formulated with organic products and officinal herbs oil. The product’s names are the numbers of the treatments. Each treatment includes a Shampoo, a Conditioner, a Water.”