ilovedust was asked by the brand team at Red Bull’s London HQ to help illustrate a special edition redesign of the Red Bull can featuring world-renowned stunt rider Travis Pastrana with an aim to give consumers the chance to interact with one of their heroes.

For the first time in the UK, the Red Bull can will carry a QR code, leading consumers to exclusive digital content via their smartphones. The campaign will be supported by a series of posters from May featuring ilovedust’s illustrations.