New packaging for series of products designed and sent in by our friends at 29 Agency for Project 7.

“Project 7, a consumer goods company passionate about social change and dedicated
to addressing the seven most critical areas of need in the world today, as
determined by Project 7 – Build the Future, Feed the Hungry, Heal the Sick, Help
those in Need, Hope for Peace, House the Homeless, and Save the Planet. Project 7 was developed on a cold fall night 2 years ago when the thought of the
7 deadly sins came up. I began to do some research on the history and origin
and had a simple thought. What if man in his selfishness instead of focusing on
abstaining from the 7 sins worked to help those that were a consequence of one
of these 7? The company’s goal is to bring to market everyday products – the first of which
is bottled water – that consumers can easily purchase in order to effect change
across the seven areas of critical need.”