The Lebron James Fam Foundation, Ruffles, and the PepsiCo. brand team worked together to create a charity event for kids during the 2022 NBA All-Star game. During the event, Akron-theme bags were designed by Grand Effect to distribute. The bags not only celebrate Akron, but they inspire the kids at the event to own what makes you unique, just with a Ruffle’s twist stating, “Own Your Ridges.” The bag’s design is animated while also celebrating a one-of-a-kind design style.

During the week of the 2022 NBA All-Star game, the Lebron James Fam Foundation, Ruffles and the PepsiCo. brand team created a charity event for the kids of Akron to benefit the ipromse school, where these Akron themed bags we designed were distributed to the kids. Area code 330 is a point of pride for those from Akron, which is a common theme used throughout the details of this limited edition bag that celebrates his hometown. A quote from Lebron himself adorns the back of the packaging, inspiring everyone to “own what makes you, you”, or in other words, Own Your Ridges.