The woman-owned, all-natural, gluten-free, and certified vegan spice company, Alicia, recently worked with ROOK/NYC to create a new branding and packaging identity that better represented the brand. Inspired by the creativity of cooking and making the process more user-friendly, the new packaging is brightly illustrated and simpler to store. In addition, the illustrations on each spice showcase the delicious flavors within in an artful and balanced method.

The bond between family and food is the root of Alicia’s Spice Co. A lifelong passion for great food has driven founder, Alicia Haddad, and her venture into creating an all-natural, gluten free, certified vegan, woman-owned spice company that celebrates healthy ingredients and simple, creative cooking. “Feed your body healthy” is the guiding principle behind the development of all the brand’s products.