Brandcetera, the branding agency behind the design for Hanzade Coffee, realized that most brands were marketing their coffee beans towards older men. Because of this, they ingeniously decided to take the road less traveled and created branding for Hanzade that spoke to a younger female demographic.

The light yet whimsical color palette found throughout the packaging system is light-hearted and speaks to this demographic in a fun yet not cliche way. Pairing the fun colors with a sold white foundation at the top of the bag and an elegant logo perfectly in the center creates a sophisticated branding system. So while the intention might have been to market this roasted coffee product to young women, the packaging is elegant enough that even older men can appreciate it too.