How does a brand balance the challenging act of appearing approachable and playful while still maintaining a sophisticated homage? Sasso & Co and Will Bryant have done just that for The WhistlePig Barrel-Aged Lo-Ball. This limited-edition project resulted in a matte off-white label featuring illustrations of the barrels involved in making the drink and a gold foil emblem as a nod to the gold foil accents used in the Whistle Pig labels.

The WhistlePig Barrel Aged Lo-Ball was born and raised in Vermont. When we wanted to do a limited-edition barrel project, it only seemed natural to reach out to our neighbors.



















