You’d probably treat your human best friend to a delicious meal with all the extras, so why not your furry best friend?

Petty Well’s design announces the arrival of an adorable new brand of natural dog food that doesn’t take itself too seriously. The pastel color palette provides the perfect backdrop for the charming illustrations of dogs with napkins tied to their necks.

Petty Well is a young French brand of natural dog food. By answering questions about your pet, you get custom-made menu suggestions and can then get them delivered monthly to your door. We have been working with this company since their early beginnings and it has been a great adventure to create new design concepts as their brand grows. From the logo, to the cardboard packaging, and especially to the tin design, the aim was to create a fun, playful and colorful branding. Something not too serious than can remind us of the unique and loving relationship we have with our pets.