O’Doul’s & Match Both Check ‘Yes’ On Note In Class, Debut New Can In Partnership

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The turning of the calendar into a new year always inspires folks to make changes in their lives. Among the most popular resolutions revolve around health and romance, such as abstaining from alcohol and finding love.

But according to dating site Match.com’s survey Singles in America, about 1 in 3 people still feel social pressure to order a boozy beverage on a first date, and now, alcohol-free beer brand O’Douls wants to relieve folks of some of that stress with a new limited-edition can that won’t make you feel like a teetotalling no-fun.

And that’s the point. Dry January gives brands like O’Doul’s a chance to normalize the simple act of not drinking, which by the way, nearly half of those surveyed responded that they ARE intrigued by having a no/low-alcohol drink on a first date.