Napolina, the UK’s number one Italian cooking brand has today unveiled a new look for its full product portfolio with strategy and design by brand consultancy Brandon. The updated range is currently rolling out, starting with tinned tomatoes that launched on shelf in September.
Napolina, which originally launched in the UK in 1965 and is famed for its passion for the quality of its food, approached Brandon to help refresh the range in line with a new brand proposition “For the love of Italian food” and transition from an ingredients brand to be about cooking great tasting Italian food. Creating a brand for the future Neil Brownbill, Commercial Director for Napolina says: “Brandon has created a look for our range that truly reflects the love, care and passion that Napolina is born from. We now have a consistent design architecture and brand codes that communicates the quality of our products, as well as gives us the opportunity to expand the range, continue our work sharing our love for authentic Italian food and inspiring consumers to create delicious new meal creations.”
