The new Farrow & Ball Colour by Nature palette of 16 hues blended with an eco-friendly water-base, draws inspiration from the rare book library of the Natural History Museum, which holds a version of Werner’s Nomenclature of Colours. This ground-breaking book, used by Charles Darwin on his seminal voyage on HMS Beagle, contains beautifully written descriptions of the colours of nature; inspiring the vibrant, jewel-like oranges & reds, natural, opulent greens & blues and range of soft neutrals that make up the collection. Farrow & Ball and the Natural History museum approached Butterfly Cannon with the challenge of how to communicate this historic collaboration, giving weight to each partner.

Whilst mindful of the rich history and heritage of each of these iconic institutions, we knew we had to ensure that this authentic and meaningful story was brought to life in a contemporary way, reflecting how both partners continue to remain culturally relevant.