Bud Light To Release Rainbow Bottle For Pride Month

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In celebration of World Pride month, Bud Light is releasing rainbow-colored aluminum bottles. The beer maker has also pledged to donate $1 from every case—up to $150,000—sold between May 27th to June 30th to GLAAD, a non-profit LGBTQ advocacy organization.

The new bottle design marks the latest effort in a 20-year partnership between Bud Light and GLAAD and will debut at the GLAAD Media Awards before being available nationwide.

In addition to the LGBTQ Pride flag inspired color scheme, the Bud Light creed that’s printed on the crest of the bottle was switched out for a message of support and inclusivity.