34 Packages That Stole the Show at Newtopia Now 2025
Newtopia Now might be the new kid on the trade show block, but it already feels like a designer’s playground. Where Expo West is dedicated to manifest destiny sprawl, Newtopia distills—packing food, beverage, beauty, and wellness startups into one high-energy showcase.
The products were inventive (think protein froyo, city-inspired NA beers, and disco-ball grain puffs), but the packaging stole the show with candy-shop stripes, streetwear gradients, and travel-poster illustrations. Everywhere you looked, brands borrowed cultural cues to push past category clichés.
