Designed by newkid, 1HOUR-AFTER is a body care company with design elements curated to convey a sense of urgency. The bright orange packaging and the linear illustrations exude insistence. And while pressing time is at the core of the design, the minimalistic aesthetic doesn’t take away from the self-care environment.

1HOUR—AFTER is the first ever time-based bodycare company. The entire brand from language to visuals was built to convey a sense of urgency. First the name itself, which associates the product with a short window of opportunity. We also developed a line system to mimic the sensation of a clock counting down.